Mamaearth Gentle Cleansing Shampoo. I understand that shampooing is not an easy task and involves effort in real cleaning. I also understand that little ones are quite uncomfortable in getting a head bath and the shampoo has to be quick and efficient. That’s why I am here! Let your baby enjoy my thick, soft and instant foam while I gently cleanse hair and scalp. My 100% toxin-free formula gives your baby soft and nourished hair. I take special care not to irritate those sensitive eyes and be gentle on skin. I am also free from harmful chemicals like SLS, Parabens, Sulfates, and other such chemicals, ensuring a safe and happy bath time.